Robert is the Executive Director and Founder of IVRHA (International Virtual Reality and Healthcare Association).In 2009, Robert started Cool Blue Media by organizing the first social media conference on the east coast of the United States, leading to the publication of the text book, “”The Big Book of Social Media Case Studies, Stories and Perspectives”” and shortly thereafter the only printed magazine covering social media, The Social Media Monthly. In May 2016, he launched VRVoice.co, a content vertical exploring virtual reality in the enterprise. In 2017, Robert started the largest annual conference on virtual reality and healthcare with events taking place both in the US and Europe.