Startup founder at Softcare Studios, a digital health company developing VR solutions in healthcare, focused on virtual sedation in patients undergoing painful medical procedures, and clinical training for health specialists. PhD in the field of Neuropharmacology, TEDx speaker and author on digital innovation and social impact. Professor at the Rome Business School, on the topics of digital transformation, AI and XR in business management and strategy. President of XRSI Europe, NGO supporting digital safety and privacy of emerging technologies.